Goggles? Airship? Female protagonist? TAKE MY MONEY NOW! |
You’re
not supposed to judge a book by its cover—but you do. Everyone does. This is why marketing exists in the first
place. There are literally (see what I
did there) millions of books, all clamoring for a reader’s attention. That cleverly engaging first line/first page
of your work may not even be seen if you a reader is unwilling to pick up the
title because the cover is unappealing.
The
cover, for the reader, could easily be considered the true first page of the
story. It sits right there for Thor and
everyone to see, and it gives an immediate first glimpse into the story. Images of a goggle-wearing protagonist with a
crashing airship reflected in one lens immediately tells your reader what kind
of story this is likely to be. If the
cover is dull or drab (unless you’re writing in a dull and drab genre) readers
are less likely to be interested.
More,
the cover helps convey the quality of the work to the reader. If you're asking people to pay money for
something, you owe them a certain amount of value. The cover can provide one assurance that the
work about to be read meets some basic requirements of story and editing. A professional cover lets readers know that
they aren’t paying for a rough, first draft of the story.
Good
cover designs, like the first line/first page of your story, draw the reader’s
attention. The artwork can take hold of
them emotionally, and make them want to turn the pages—which is ultimately any
writer’s goal.
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