Monday, June 11, 2018

MoviePass and the Case of the Ticket Stubs

The Force is NOT strong with you!

Dear MoviePass:

Taking pictures of ticket stubs is an unnecessary burden for those of us using the service as intended.  If there are issues with fraudulent behavior, tag those accounts and require THEM to take pictures of ticket stubs.  Cancel or place those accounts on hold.  Contact those account users and try to ascertain what the problem is.

Alternately, just FIX your system. 

What you don't do is place the burden of multiple extra steps which can cause all kinds of failure points on your users.  This is just like when Netflix tried to divide their streaming from their DVD service.  You're placing multiple barriers of entry on users who aren't abusing your system, and just want to go see a movie.  If you truly are interested in making MoviePass "sustainable for the entire community" then definitely don't threaten "irreversible termination of your subscription" of users when no suspicious activity has ever been noted.

Thank you for your kind attention!

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